获取亚马逊广告商家的产品元数据接口

获取亚马逊广告商家的产品元数据接口

POST /product/metadata

现在亚马逊广告API允许通过API获取商家的SKU或ASIN的库存状态、价格、广告资格和产品详细信息,入名称,图片,父子ASIN等产品元数据,以便创建、管理或优化 SP,SB,SD广告。

数据格式如下:

        {
            "asin": "B00000001",
            "availability": "IN_STOCK",
            "basisPrice": {
                "amount": 25.39,
                "currency": "CAD"
            },
            "brand": "品牌",
            "eligibilityStatus": "ELIGIBLE",
            "imageUrl": "https://m.media-amazon.com/images/I/XXXX_.jpg",
            "priceToPay": {
                "amount": 25.39,
                "currency": "CAD"
            },
            "sku": "SKU0001",
            "title": "产品名称",
            "variationList": [
                "B00000002",
                "B00000003",
                "B00000004",
                "B00000005"
            ]
        }

在这个API出来之前,单用亚马逊广告API是没法构建完整的广告系统的,还需要用上MWS(SP-API)获取店铺的产品信息,有些数据甚至还得需要爬虫来获取。

当然, 要做全面的报表,如整体销售数据还是离不开MWS(SP-API)的数据。

亚马逊SD广告受众列表

人群定位原来一直是亚马逊DSP广告的功能
现在开始可以在SD刚刚中用商品投放的形式使用人群定位
系统目前一共有 6千多个人群受众信息

分类 状态 名称 描述 估计人群数量 估计人群数量
Lifestyle Active LS – Dodge Owners People who are Dodge Owners 2500000 3000000
Lifestyle Active LS – Audi Owners People who are Audi Owners 500000 600000
Lifestyle Active LS – Cat Food Purchasers – New to Category Users who have made their first Cat food purchase in the past 90 days 800000 900000
Lifestyle Active LS – Cox Communications ISP Subscribers Customers who are likely Cox Communications ISP subscribers based on their recent IP address 6000000 7000000
Lifestyle Active LS – Vehicle Ownership Type – Street Motorcycle People that own a Street Motorcycle. 3500000 4000000
Lifestyle Active LS – Luxury Beauty Stores Shoppers People who shop from Luxury Beauty Stores 80000000 90000000
Lifestyle Active LS – Vehicle Ownership Make – Mazda People that own a Mazda vehicle. 3000000 3500000
Lifestyle Active LS – Vehicle Ownership Make – Polaris People that own a Polaris vehicle. 1000000 1500000
Lifestyle Active LS – Vehicle Ownership Make – Ford People that own a Ford vehicle. 16000000 18000000

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否定关键词 Negative Keywords

Negative Keywords 亚马逊广告否定关键词

你不希望某些搜索词命中你的广告, 你可以把这类词添加到亚马逊广告的否定关键词中,来减少浪费.并且使亚马逊的广告系统把更多有益的资源分配到更可能带来转化的关键词上.

例如:
– 点击率太低的关键词
– 转化率太低的关键词
– 与产品不相关的关键词

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Product Targeting 商品投放

Product Targeting 亚马逊广告商品投放

亚马逊广告系统把ASIN作为广告资源的一种形式
亚马逊广告系统中以JSON格式来表示商品投放的结构

自动广告的4个默认投放类型

  1. CLOSE_MATCH = queryHighRelMatches = 紧密匹配
  2. LOOSE_MATCH = queryBroadRelMatches = 宽泛匹配
  3. SUBSTITUTES = asinSubstituteRelated = 同类商品
  4. COMPLEMENTS = asinAccessoryRelated = 关联商品

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