Product Targeting 商品投放

Product Targeting 亚马逊广告商品投放

亚马逊广告系统把ASIN作为广告资源的一种形式
亚马逊广告系统中以JSON格式来表示商品投放的结构

自动广告的4个默认投放类型

  1. CLOSE_MATCH = queryHighRelMatches = 紧密匹配
  2. LOOSE_MATCH = queryBroadRelMatches = 宽泛匹配
  3. SUBSTITUTES = asinSubstituteRelated = 同类商品
  4. COMPLEMENTS = asinAccessoryRelated = 关联商品

全部广告商品投放

  • queryBroadMatches
  • queryPhraseMatches
  • queryExactMatches
  • asinCategorySameAs
  • asinBrandSameAs
  • asinPriceLessThan
  • asinPriceBetween
  • asinPriceGreaterThan
  • asinReviewRatingLessThan
  • asinReviewRatingBetween
  • asinReviewRatingGreaterThan
  • asinSameAs
  • queryBroadRelMatches
  • queryHighRelMatches
  • asinSubstituteRelated
  • asinAccessoryRelated
  • asinAgeRangeSameAs
  • asinGenreSameAs
  • asinIsPrimeShippingEligible

SP广告BID限制

国家 货币 SP的最小 / 最大bid
US USD 0.02 / 1000
CA CAD 0.02 / 1000
UK GBP 0.02 / 1000
DE EUR 0.02 / 1000
FR EUR 0.02 / 1000
ES EUR 0.02 / 1000
IT EUR 0.02 / 1000
JP JPY 2.0 / 100000
AU AUD 0.10 / 1410
AE AED 0.24 / 184.0

API中的数据结构

[
  {
    "campaignId": 0,
    "adGroupId": 0,
    "state": "enabled",
    "expression": [
      {
        "value": "string",
        "type": "queryBroadMatches"
      }
    ],
    "resolvedExpression": [
      {
        "value": "string",
        "type": "queryBroadMatches"
      }
    ],
    "expressionType": "auto",
    "bid": 0
  }
]

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